Sugar and spice and all things nice is what Peacheyboo clothing is made of, as Charlotte Pearson finds
Sugar clouds rising up, sweet smells filing the air and warm baked goods tickling your taste buds.
It may sound like a scene from Charlie and the Chocolate Factory or even Great British Bake Off, however in Bolney it actually applies to something you can’t eat – clothing.
Hannah Peachey co-owns the business Peacheyboo, set up in October 2014, which specialises in baby and toddler wear for those from birth to three years old, with her artistic mum Lesley.
“I wouldn’t have been able to do any of it without her advice, support and help,” enthuses Hannah. “She is my rock.”
With the pieces made up near where her nana grew up in Nottingham, it is clear family and nostalgic memories of childhood form the cornerstones of the business.
“My childhood is a massive inspiration to the designs,” reveals Hannah. “Sugar mice remind me of trips to the North Laine sweet shops, they were our favourite sweets as kids and we just couldn’t resist putting these cute little fellas on our products.
“Walking into old fashioned sweet shops, that delicious sweet smell hitting you instantly and the huge selection of treats you could never decide on,” she recalls.
“Macarons and raspberry tarts remind me of baking with my nana, who taught me to bake. Baking on Sundays were spent around her kitchen table getting covered in flour and jam, the smell of whatever was baking in the oven filling the whole house.
“I just love designing products that remind me of these happy, family memories.”
And it was her own family expanding that lead to her starting the Bolney-based company.
“I was inspired to create something unique and fun for babies after my sister Rachael
had her little girl Scarlett,” the director and designer explains.
The first collection ‘sweet toothy pegs’ included lemon macaron dribble bibs, love food scratch mitts, liquorice sugar mice sweaters, and a bib featuring her nana’s recipe for raspberry tarts.
Made from 100 per cent cotton each product is designed by Hannah.
“I hand illustrate all of the designs,” she adds. “My mum hand painted my childhood toys to create the vintage toys collection.
“It is so lovely to see my childhood toys brought back to life.”
This latest collection sees vintage striped leggings and tops featuring a vintage teddy bear and a monkey with cymbals, and evokes memories of toys being passed down from grandparents.
Alongside the bear and monkey, in January Hannah is also set to launch a piglet design.
“We also have a new penguin design which will be out in December and will be a new addition to our ‘vintage toys collection,” she says, “and our sugar mice or sweet tooth pegs bundles make the perfect Christmas gifts.”
Made entirely in the UK, Hannah explains this was an easy decision to make.
“It was incredibly important to me to have everything made in the UK,” she says. “The quality of the product, the workmanship and skill is, in my opinion, unbeatable.”
Describing the collections and clothing as ‘fun, unique, comfortable and trendy design-led’ it ticks all the right boxes for adding a little bit of nostalgia to your child’s wardrobe.
Admitting she loves ‘wearing lots of different hats’, Hannah’s enthusiasm for running the business shines through.
“I absolutely adore my job,” she smiles. “I love visiting the factory, designing in my studio, marketing and constantly learning.
“I love spending time growing something I care so much about.
“Peacheyboo has taken over my life, I am obsessed,” she laughs.
While sugar mice and Macarons conjure up images of old fashioned sweet shops and enjoying special treats on the weekend with grandparents, add this to UK made babygrows and it seems Peaceyboo has the recipe for success.
The only shame is that the clothing doesn’t come in adult sizes.
Local UK stockists
– Indigo, Hassocks
– Sugar Mice, Ditchling
– Monkey McCoy, www.monkeymccoy.com
– Dimples & Dandelions, Rustington
For more information and to see the full collection, visit www.peacheyboo.com
November 25, 2015 Fashion and Beauty